www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer,” and free marketing expert discusses 10 common myths that exist about marketing. Did you know that 95% of all businesses failures are caused by the simple fact that the business spends more than it makes? In addition, it goes without saying that in our current economic conditions, business owners need to be more careful about their spending than ever before. But, here’s the great news there are proven ways to build your business without spending a dime. In fact, there are hundreds of marketing strategies that you can tap into immediately to realize massive results! But, beware! What you need to realize is that you are embarking on a journey that goes against much of what you have heard about traditional marketing. 10 Common Marketing Myths 1. You need to spend money to make money. Nonsense! In order to succeed in the world of business, Shoestring Marketers must invest time, energy and creativity. But, they do NOT need to spend money. 2. You need to possess a degree in marketing to succeed. Shoestring marketers do not necessarily have marketing degrees, college degrees or even high school degrees. All it takes to succeed is passion and perserverence. 3. Your marketing ends once you have made the sale. Shoestring marketers understand that the absolute best marketing occurs with existing customers. Research clearly suggests that your current customers are 10x more likely to purchase from you again and …