www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to give away free information. One of the most important mottos in today’s marketing world is Relationships first, sales second. Unfortunately, too many small business owners believe that if they simply put up a website, the sales will follow. This could not be further from the truth! Now more than ever, propects and potential clients want to establish a relationship with those who they do business with. They aren’t interested in merely being “sold.” As marketers, it is our job to establish this relationship with our clients and customers. One of the most effective ways to develop this relationship is by offering free information and resources to your customers. This allows them to get to know you and your business. Of course, the more they know you and trust you, the better chance you have of moving into a business relationship. There are dozens of ways for you to give away free information. Here is a list of some of my all-time favorites: 1) Write a short, downloadable e-book 2) Write a special report 3) Record an audio class 4) Record a webinar 5) Offer free consultations 6) Offer free trial memberships 7) Record a CD Make a DVD 9) Host a Live Webinar/Teleseminar 10) Host a free, local seminar Obviously, the possibilities are endless. However, if you understand that offering your clients value and free resources help establish a solid …

www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses what Shoestring Marketing is all about. Shoestring Marketing helps small business owners explode their businesses on a shoestring budget. It allows small business owners to tap into the vast world of free marketing while adding an additional 0 – 000+ to their monthly profits. There are hundreds of marketing strategies that Jessica recommends including – Social Media Marketing – Professional Network Marketing – Presentation Sharing – Social Bookmarking – Website and Link Sharing – Video Sharing – Wikis – Podcasting – Marketing in Online Forums – Creating Social Media Groups – Blogging – Writing Guest Blog Posts – Creating Squidoo Lenses – Article Marketing – Online Press Releases – Traffic Exchanges – Safelists – Posting Online Classified Ads – Joint Ventures – Affiliate Marketing – Fliers/Circulars – Hosting An Online Radio Show – Offering Radio/Newspaper Interviews – Publishing Ezines/Newsletters – Hosting Free Teleseminars/Webinars – Offering Free Consultations – Hosting Free Local Seminars – Offering Gift Certificates This is just a sample of the variety of free marketing that is available to the savvy shoestring marketer. Make sure to download Jessica’s FREE Marketing Kit, for a more thorough discussion of some of these techniques at: www.ShoestringMarketingKit.com -